For International Women’s Day this year, we’re celebrating the contribution that Women have brought to the Timber & Panel Products industry. We spoke to Marketing Director Nicola Hollington about her time at DHH Panel Products, and heard her views on increasing female representation within the industry moving forward…
Nicola Hollington: In 2011, I embarked on my journey in the timber trade by joining my family’s business, previously known as DHH Timber. With over 20 years of experience in sales & marketing within the travel industry, I know that I’ve brought a diverse skill set to the table. One of my initial responsibilities upon joining DHH was to establish our social media presence; which increased our visibility, improved customer engagement and successfully showcased our expertise in Birch Plywood and other sheet materials.”
“My role has continually evolved to my current position of Marketing Director; and recently overseeing the challenging task of rebranding and relaunching our website. While Birch plywood remains a specialty, the company has expanded its offerings to include other quality plywood products such as Italian Poplar, Douglas Fir, Eucalyptus and Okoume cores.”
“My late father Derek Fletcher, who was in the trade for over 60 years, had a motto – ‘keep rocking and rolling’ – which I’ve adopted, and which has been my inspiration through challenging times.”
“At DHH we have a wealth of experience – and I’m very privileged to work alongside the team, investing and introducing new people into the industry. Along with my business partners Ben Francis (Managing Director) & Claire Walker (HR Director) we are steadfast in our commitment to fostering an inclusive and diverse environment at both DHH and sister company Decor Solutions.”
“In recent years, I’ve been pleased to witness more women join this traditionally male-dominated industry, including my own daughter Amelia Hollington. Her already profound understanding and unwavering commitment to compliance fill me with immense pride; and I see a promising future ahead. Whilst there is still progress to be made to increase female representation, the fresh perspective and passion that women can bring to the table will undoubtedly contribute to the ongoing transformation of our industry.”
